Our top selling Black Is White whitening toothpaste removes discoloration using activated charcoal/carbon.
The gentle way to whiten your teeth: no bleaching agents, no abrasives. Black Is White toothpaste even boosts your oral health.
Activated carbon makes the toothpaste pitch black, but keeps your teeth pearly white.
Black Is White covers the teeth with a protective film made of hydroxyapatite, which remineralises the enamel and even tackles any cavities that are starting to emerge